In this glossary, you will find some marketing vocabulary and their meanings, the correct pronunciation, a sentence using correctly the word and the translation to Spanish.
Advertising
Noun
The activity or profession of producing advertisements for commercial products or services.
Example: Cigarette advertising predisposes children to smoking.
en: Publicidad
Appearance
Noun
The way that someone or something looks.
Example: He was always criticising his wife's appearance.
en: Apariencia
Brand
Noun
A type of product manufactured by a particular company under a particular name.
Example: There is a new brand of coffee in the town.
en: Marca
Business
Noun
An organization or enterprising entity engaged in commercial, industrial, or professional activities.
Example: Drive your business, do not let it drive you.
en: Negocio
Company
Noun
A commercial business.
Example: The company has a complex organizational structure.
en: Compañía
Competition
Noun
Is the rivalry between companies selling similar products and services with the goal of achieving revenue, profit, and market share growth.
Example: There's been some fierce competition in the market.
en: Competencia
Customer
Noun
A person who buys goods or services from a shop or business.
Example: Customer relations is an important element of the job.
en: Cliente
Demand
Noun
Is an economic principle referring to a consumer's desire to purchase goods and services.
Example: The demand for coats has increased in winter.
en: Demanda
Developer
Noun
A developer is an individual that builds and create software and applications.
Example: The developer requested a variance to build a shopping center on the east side of town.
en: Desarrollador
Features
Noun
A distinctive attribute or aspect of something.
Example: The software has no particular distinguishing features.
en: Características
Life Cycle
Noun
Is a course of events that brings a new product into existence and follows its growth into a mature product and eventual critical mass and decline.
Example: The life cycle of a product depends on its production process.
en: Ciclo de vida
Market
Noun
The state of trade at a particular time or in a particular context.
Example: The company has monopolized the soft drinks market.
en: Mercado
Market Segment
Noun
Is the practice of dividing your target market into approachable groups.
Example: Assist Sales manager to finish target market segment analysis to identify potential business opportunity.
en: Segmento de mercado
Marketplace
Noun
An open space where a market is or was formerly held.
Example: The marketplace was where commerce was traditionally carried on.
en: Mercado
Packaging
Noun
Materials used to wrap or protect goods.
Example: Biodegradable packaging helps to limit the amount of harmful chemicals released into the atmosphere.
en: Embalaje
Reach
Verb
Gain, and achieve mean to arrive at a point or end by work or effort.
Example: A wanderer who is determined to reach his destination does not fear the rain.
en: Alcanzar
Research
Noun
The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Example: The research project was only a partial success.
en: Investigación
Settings
Noun
The manner, position, or direction in which something is set.
Example: You can change the default settings to suit your needs.
en: Ajustes
Strategy
Noun
Strategy is an action that managers take to attain one or more of the organization's goals.
Example: Their overall strategy is quite good, but one or two of the details could be improved.
en: Estrategia
Supply
Noun
The amount of a good or service offered for sale.
Example: Many countries have a big deficit in food supply.
